A new season for affiliate marketing is almost upon is, which means it’s time to expand our horizons. Where are affiliate marketing campaigns in different verticals already taking off, and where should you be running traffic next year? Here’s a fresh look at GEO trends for affiliates in 2022-2023.
Why the choice of GEO is important
Finding a unique profitable offer is only one part of having a successful campaign. Tier 1 regions have always been leaders in conversion rates. But every year it becomes more and more difficult to find the right approach and optimizations for expensive regions. Therefore, finding new GEOs to run in is important and requires a new approach.
In 2022, many pros discovered Africa (literally). African regions continue to show steady growth in profitability, especially in the gaming and trading verticals. Let’s start by taking a look at the benefits of driving traffic to new GEOs, highlighted by top affiliates and partnerships around the world.
- A fresh audience is not slammed by the flow of advertising numerous offers.
- With more newcomers leads are easier to work with as they have fewer requirements for the offer.
- Due to the small amount of competition in newer GEOs, there are always higher conversion rates.
- New regions can be tested in semi-private mode with offers from trusted partners.
- Relatively low competition gives decent auctions for the purchase of advertising.
- New GEOs open up the possibility of working with cool new offers and ads.
- Gaming is almost always a great shot at new GEOs (monetised gaming is a steady leader in African regions in 2022).